Marketing and public relations aren’t our usual subjects on “Read Science!”, but in this episode they very much WERE rocket science, when we talked about the new book Marketing the Moon : The Selling of the Apollo Lunar Program, with its authors, David Meerman Scott and Richard Jurek.
To make a colossal program like Apollo get off the ground, it took the backing of the American people. To gain public support and trust, NASA took the unprecedented step of doing their work very openly, with lots of outreach and educational activities, and “”news releases, not publicity releases”. It’s a fascinating, never-told-before story. You’ll be glad you listened!
Marketing and public relations aren’t our usual subjects on “Read Science!”, but in this episode they very much WERE rocket science, when we talked about the new book Marketing the Moon : The Selling of the Apollo Lunar Program, with its authors, David Meerman Scott and Richard Jurek.
To make a colossal program like Apollo get off the ground, it took the backing of the American people. To gain public support and trust, NASA took the unprecedented step of doing their work very openly, with lots of outreach and educational activities, and “”news releases, not publicity releases”. It’s a fascinating, never-told-before story. You’ll be glad you listened!
Joanne and Jeff had a lively discussion centered on what dogs, bunnies, and squirrels have to do with general relativity and quantum mechanics, with our guest Chad Orzel, author of How to Teach Physics to Your Dog and How to Teach Relativity to Your Dog.
Joanne and Jeff had a lively discussion centered on what dogs, bunnies, and squirrels have to do with general relativity and quantum mechanics, with our guest Chad Orzel, author of How to Teach Physics to Your Dog and How to Teach Relativity to Your Dog.